Conceptual framework of green marketing development in the country
In the leading research, an attempt has been made to provide a conceptual framework for the development of green marketing in the country. In many researches, green marketing is considered synonymous with the concept of “selling green products”. Such thinking alone cannot guarantee the minimization of environmental destruction. In order to solve this problem, in the framework of the proposal, it has been tried to look at green marketing from the point of view of meeting the needs of customers in a way that causes the least damage to the environment. Based on this thinking, first a conceptual model for the development of green marketing in the country was created and then the key components of this model were described. According to the opinions of marketing experts, this conceptual model can be an effective help to decision makers in industrial and service organizations in the development of green marketing.
This article has been accepted and presented in the industrial engineering and management conference. Click to get itPublished on: July 22, 2023